24 June 2013 — What is innovation? To me it’s all about creative new change – creating an idea or product or process that changes and enhances the world in a new way. I think of it instinctively with a positive, world-bettering filter. Innovation is important because it can lead to new, positive, disruptive change. Fast. And in the world of plastic pollution – i.e., our shared world, because the plastic waste is now everywhere – new, positive, disruptive change cannot come fast enough.
Just over a week ago, I had the opportunity and privilege to attend the inaugural – and now to be annual – Think Beyond Plastic (TBP) Innovation Competition and Conference, held in Berkeley, California at the gorgeous and green David Brower Center on June 13-14, 2013. That coloured light bulb to my right is the TBP logo symbol, and is itself a visually delightful and innovative take on the light bulb – a perfect representation of the new rays of light and ideas unveiled last week and now radiating all over the world. The purpose of the competition and conference was to find and highlight disruptive solutions to the global plastic pollution crisis. Life Without Plastic was honoured to be a sponsor and enthusiastic supporter of TBP.
